With Orange Business and Crosscall, Leroy Merlin will continue its digital and sustainable transformation, providing an ever more efficient and personalized service to its customers. Thanks to the high quality of the operator’s services and the innovative “all-in-one” approach of the French manufacturer, Orange Business and Crosscall will equip and connect all Leroy Merlin employees for an unprecedented duration of 5 years. More than 30,000 rugged and durable devices will be used by the various trades of the leader in home improvement on the French market.
One of the French public’s favorite brands equipped by a 100% French duo
The technical quality and durability of the devices, combined with the Orange Leasing mobile fleet rental service based on the circular economy model, enabled Orange Business and Crosscall to stand out and win the tender launched by Leroy Merlin for the renewal of its mobile fleet. More than 30,000 devices will equip all employees of one of the French public’s favorite brands (Marketing and EY-Parthenon 2023 rankings), in their various roles: sales, in-store customer service, logistics, security, administrative services, and management committees.
A success for Orange Business and Crosscall in one of the most significant telephony tenders in France in 2023, demonstrating their ability to meet Leroy Merlin’s requirements and the specific needs of its various employees. This is one of the largest B-to-B contracts won by the manufacturer and the first of such scale in the retail sector.
More than 29,000 STELLAR-X5, the latest smartphone launched by Crosscall, will equip all Leroy Merlin employees. 3,000 CORE-X5 smartphones will form a shared mobile fleet for additional needs.
The Crosscall accessory ecosystem, a true strength of the French brand, was also highly appreciated by Leroy Merlin, which ordered more than 700 X-SCAN, optical scanner modules that turn smartphones into high-performance barcode readers in all situations.
“We are proud to support one of the finest French brands and to equip its 30,000 employees with the STELLAR-X5, a smartphone designed to combine technical and environmental performance,” says Cyril Vidal, Founder and President of Crosscall.
“We are co-creating with Leroy Merlin a comprehensive approach to support their digital and sustainable transformation. Today, with Crosscall, we are taking a new step together in the shared ambition to reduce the carbon footprint of telecom usage,” says François Fleutiaux, General Manager of Orange Business France.