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THE USER
AT THE HEART OF PRODUCT DEVELOPMENT
Since its creation in 2009, Crosscall has integrated its users throughout the design process of its new products. The strategy is based on the fact that you, our users, are in the best position to define your expectations for future products.
Our approach is to identify and respond as effectively as possible to the needs of each individual, in order to create products dedicated to specific uses. This process can lead the product team to call on the innovators to make a quick choice between several solutions, or conversely, for longer-term avenues that would enable the entire company to identify new areas for development.
Innovators are not only represented by top sportsmen and women or extreme workers, all profiles are represented and sought-after.
So why not join this community and take part in the development of the next CROSSCALL product?
YOUR ANSWERS TODAY
ARE OUR IMPROVEMENTS TOMORROW
The community of Innovators enables Crosscall to know, in detail, the uses and needs of its users. Among other things, this gives the product team an insight into the lives of its users, which it can then integrate into its thinking.
In various surveys, Innovators have always said that they want to keep their cell phone as long as possible.
In parallel, and thanks to various phases of user testing between 2018 and today, Crosscall has continually improved the features of its smartphones with their help.
Thanks to this determination and these product improvements, Crosscall has followed the demands of Innovators by offering a 5-year warranty on its products.
Sustainability is at the heart of Crosscall's values, but also meets the needs of Innovators.
Between 2019 and 2022, the Innovators helped us through surveys and user tests to propose 100% recycled and recyclable packaging, as well as optimizing the use of recycled materials in Crosscall smartphones.
Based on feedback from Innovators on the TREKKER-X4 and other Crosscall products, as well as several photo and video surveys over the last few years, Crosscall has integrated a 120° wide-angle camera with optimal stabilization for filming sports activities into theACTION.
HOW CAN I CONTRIBUTE
TO THE COMMUNITY OF INNOVATORS?
It means playing a key role in the design and development of your future phone or a new accessory designed to simplify your life:
BY RESPONDING TO SURVEYS
They enable the Product Team to talk to innovators about their needs and ideas, and put them to good use in future CROSSCALL products and applications.
TAKING PART IN WORKSHOPS
A workshop is a collaborative session in which CROSSCALL innovators and collaborators exchange ideas freely and in a relaxed setting around a defined theme.
BY FIELD TESTING
When a product is under development, innovators have the opportunity to preview it in real-life conditions, to see how it will be used in the future.
« Nos Innovateurs ne laissent rien passer ! Leur exigence est une vraie force pour nous. En testant nos smartphones dans leur quotidien et dans des conditions parfois extrêmes, ils nous aident à identifier les moindres points faibles. On échange, on creuse, on comprend comment et pourquoi une limite est apparue. Ce dialogue nous permet de faire évoluer nos produits, pour qu’ils soient toujours plus robustes, plus fiables, plus adaptés aux usages réels»
Pierre Gassion: chef de projet tests d’usages chez Crosscall
THE COMMUNITY IN FIGURES
5879
ACTIVE INNOVATORS
(+160 le mois dernier)
450
TÉLÉPHONES ESSAYÉS
(250 encore en test)
31548
SURVEY RESPONSES
(+524 le mois dernier)
All this, all these improvements, all these constructive exchanges, IT'S ALL THANKS TO YOU!
DON'T WAIT A SECOND!
We're counting on you! We need your feedback and your aspirations in order to design a better smartphone, but above all a phone that will meet your exact expectations and needs. Click on the button below to access the registration form.
Click on the button below to access the feedback form, which will be taken into account by our product department. We thank you in advance for your help in our research to design tomorrow's products.