USER-FOCUSED PRODUCT DEVELOPMENT
From the beginning in 2009, Crosscall has placed the user at the center of the entire product design process. Our strategy is based on the knowledge that you, the users, are best placed to define your future product expectations.
Our approach involves identifying and meeting the individual needs of the user to create products with purpose. During this process, the product team may call on innovators to make quick decisions between various solutions, or to work on longer-term projects that allow the entire company to identify development strategies.
Crosscall has rich and wide-ranging discussions with its innovator community. The innovators include major athletes and extreme workers, but the community is also represented by all sorts of different profiles.
So why not join this community and contribute to the development of Crosscall’s future products?
ANSWERS YOU GIVE TODAY
ARE IMPROVEMENTS WE MAKE TOMORROW
The community of Innovators gives Crosscall detailed knowledge of the uses and needs of its users. Among other things, this gives the product team an insight into the lives of its users, which it can then incorporate into its thinking.
Through various surveys, Innovators have always said that they want to keep their mobile for as long as possible.
In parallel, and thanks to various phases of user testing between 2018 and today, Crosscall has continually improved the characteristics of its smartphones with their help.
Thanks to this desire and these product improvements, Crosscall has followed Innovators' demands by offering a 5-year warranty on its products.
Sustainability is at the heart of Crosscall's values, but it also responds to the needs of the Innovators.
Between 2019 and 2022, the Innovators helped us through surveys and user tests to propose 100% recycled and recyclable packaging as well as optimising the use of recycled materials in Crosscall smartphones.
Based on feedback from Innovators on the TREKKER-X4 and other Crosscall products, as well as several photo and video surveys over the last few years, Crosscall has integrated a 120° wide-angle camera with optimal stabilisation for filming sporting activities into the ACTION-X5.
THE INNOVATOR COMMUNITY?
YOUR CHANCE TO DEVELOP A UNIQUE RELATIONSHIP WITH CROSSCALL
This is the opportunity to play a key role in the design and development of your future smartphone or a new life-simplifying accessory.
Surveys enable the Product Team to discuss regularly with innovators to find out their needs, expectations and ideas. These can be harnessed to create future Crosscall products and apps.
PARTICIPATE IN WORKSHOPS
A workshop is a collaborative space where innovators and Crosscall employees can have open discussions on certain topics.
TAKE PART IN THE FIELD PRODUCT TESTING
When a product is in the development stage, innovators get the chance to pre-test products in real situations in order to gain direct experience of their future use.
« The community is unforgiving when it comes to our smartphones! That’s why it’s so interesting to work with them. They focus on the product promises, helping us to identify weak spots during the testing phases. Our goal is to talk to the user, identify usage situations that expose product weaknesses and make corrections until we get to the final product, which is then released on the market. »
DAMIEN LAGIER : PROJECT MANAGER FOR USABILITY TESTING AT CROSSCALL
IN A FEW FIGURES
(+46 last month)
(100 still being tested)
(+612 last month)
All these improvements and constructive discussions, IT’S ALL THANKS TO YOU
READY TO JOIN THE COMMUNITY OF INNOVATORS?
Now that you know all about the innovator community, we’re counting on you! We need to get your feedback and goals so we can design the best possible products that meet your exact needs and expectations. If you want to sign up, just fill in your surname, first name and email address in the fields below and click ‘Next’ to access the sign-up forms.
WOULD YOU LIKE TO GIVE US FEEDBACK?
If you want to give us feedback on a Crosscall product you’ve been using, choose the product from the following field and click ‘Next’ to access the feedback form. Our product management department will then take your feedback into account.