Choisissez votre pays et votre langue
CROSSCALL OPENS UP NEW HORIZONS WITH FRENCH 79
Since its creation in 2009, Crosscall has always evolved in the world of sport, and more particularly outdoor sports. Today, the brand is asserting its desire to reach a wider target and is opening up to new horizons by investing in the cultural milieu, and more specifically that of music, by committing itself alongside French 79, the new icon of the French electro scene. Originally from Marseille, Simon Henner (real name) is a multi-instrumentalist who composes and produces his own music. The Aix-based company, proud of its French identity, is affirming its local commitment by teaming up with an artist from its region, who has an impact not only throughout France, but also internationally. In 2019, Billboard, the American magazine dedicated to the music industry, made French 79 the electro artist to watch, highlighting his distinctive style. The Marseilles-based composer has just returned from a sold-out U.S. tour of some fifteen dates.
The first Crosscall ambassador not to come from the world of sport, Simon is nonetheless linked to the outdoor world. Whether out on the open sea on his sailboat or on his skis in Chamonix, he draws inspiration from nature and the great outdoors to create his songs, as he does for those on his second album, "Joshua", whose name evokes the famous sailboat of yachtsman Bernard Moitessier. A singular profile combining the outdoor and musical worlds, which attracted Crosscall and gave this collaboration its full meaning.
"Like Crosscall, Simon evolves in an environment governed by the big majors, the giants of music distribution. Yet he has chosen to remain independent, true to himself, so as to be in the best possible conditions to create the sounds he loves, that are like him, and to chart his own course."
Cyril Vidal, Chairman and Founder of Crosscall.
FRENCH 79, AMBASSADOR FOR CROSSCALL'S SUSTAINABLE TERMINALS
Simon Henner sees Crosscall as a brand that reflects his personality, and with which he wishes to build a long-term relationship, just as he does with those who surround him and accompany him in his career. The musician, who affirms his commitment to reducing his environmental footprint in the context of his concerts and tours, was seduced by the actions put in place to develop products with an extended lifespan and encourage more responsible consumption.
It's also an opportunity for him to equip himself with terminals that match his rhythm of life, a life made up of movement and creation, punctuated by frequent travel between urban environments, the sea and the mountains. For several months now, the musician has been equipped with theACTION, which he uses on a daily basis, as well as the CORE-T5the latest tablet from the French brand, which he uses on stage to adjust his various levels and follow the sound architecture of his live creations. Its sturdiness, compact size and long battery life are real assets for him, who is constantly on the move and doesn't always have the opportunity to recharge his devices. With the CORE-T5, he can stay connected and work in all circumstances, in all the environments he explores for inspiration.
"I got to know CROSSCALL through Chamonix and the UTMB, and I fully identify with its history and DNA. Crosscall products fit in perfectly with my lifestyle. The CORE-T5 tablet follows me everywhere, whether I'm in the studio or on my boat."
Simon Henner, multi-instrumental artist
CO-CREATION OF THE NEW
ACCESSORY SON CROSSCALL
Committed to meeting the needs of its users, the French company sees French 79 as an urban user constantly on the move. That's why, through this collaboration, Crosscall wants to draw inspiration from his lifestyle to develop new products. With the democratization of video calls and the explosion of podcast listening, Simon, like many users, needs an audio accessory that follows them throughout their day.
Crosscall engineers have been working for several months on the design of an innovative new accessory on which Simon was able to collaborate. Planned for the start of the 2022 school year, it will support the brand in its development strategy and its desire to always be in tune with the expectations of its users.
