Discover the Crosscall movie CORE-Z5, the smartphone for (real) superheroes

   - December 2, 2022

Crosscall accompanies the launch of its first 5G smartphone, the CORE-Z5, with a superhero-themed commercial.

From the outset, Crosscall has sought to meet the real needs of its users. It's their stories that are told through our handsets, and the CORE-Z5 is no exception to the rule: to present its new smartphone,the first 5G with a 5-year warranty, Crosscall is this time delving into the daily lives of ordinary heroes, those who are always present in the field, whatever the conditions.

Smartphone Crosscall CORE Z-5
Oyster farmer in port with laptop CORE Z-5

Their children tell the story of these heroes with eyes full of wonder: a mini fire engine becomes a mobile radio in a little girl's hands, an indispensable tool for her fire-fighting dad to lead his unit with one hand before mastering the flames with the other; for this little boy, a seashell becomes a camera manipulated by his father, a fish farmer who operates on the surface as well as in deep water; an engineer takes advantage of the connectivity of her equipment to ensure the operation of gigantic wind turbines, as easily as if she were playing with her daughter's windmill.

In the background, the admiring voices of these children fantasize the everyday expressions of their parents' professions, which they see not as heroes, but as superheroes. These imitations refer to the same work tools these professionals rely on every day: their smartphones.

Because behind their suits, there are professions with precise needs, some similar and others more specific: entire action groups or more isolated workers, equipped with small or large fleets of mobile terminals... At the heart of this diversity, Crosscall has been able to identify their needs in order to offer the CORE-Z5a common smartphone ideally designed for their respective uses, but also around the values that unite us: the demand for performance, the quest for extended life and, of course, adaptation to the real uses of the human beings behind the professionals.

The spot ends with a question: "What do your parents do? Because when you get right down to it, there are plenty of exciting jobs with complex issues, and Crosscall will never stop expanding its field of action to put its expertise and sense of teamwork at the service of as many people as possible.

Firefighter photographing a fire with mobile CORE Z-5

Discover the movie " CROSSCALL CORE -Z5 - The smartphone of (real) heroes".