CROSSCALL UNVEILS ITS NEW COLORS

   - June 9, 2021

To mark the launch of the Class40 CROSSCALL , the French telephone brand unveiled its new branding. The new identity, created in collaboration with the Saatchi & Saatchi agency, is based on two key concepts that are part of Crosscall's DNA: difference and sustainability.

A NEW LOGO REFLECTING ITS STRATEGIC EVOLUTION

By designing ultra-resistant products, Crosscall has always placed durability at the heart of its brand philosophy. This approach has been reinforced by the unique offer of a 3-year warranty on all products in the latest CORE range, for which Crosscall has obtained the highest marks on the market in terms of the reparability index, which comes into force in January 2021. For its new logo, the brand has therefore decided to keep its famous "C" and split it in two to mark two strong points that characterize it: difference and durability.

New Crosscall logo design

Difference is what has always attracted Crosscall customers. The horizontal space that divides the logo into two parts evokes the idea of "charting a different course". 

Sustainability is reflected in the two entities of the new logo, which evoke a virtuous circle of the circular economy, the new strategic axis of the brand's positioning.

 

A NEW IDENTITY FOR AMBITIOUS PROJECTS

While the logo is now all black or all white, the brand will distinguish its consumer products with a touch of lime, a more disruptive color, and will keep the red for its professional ranges.

Crosscall signature

As the founder of outdoor mobile technology, Crosscall has always cultivated its love of the great outdoors. From now on, the forest, the mountains, the ocean and the earth will be an inherent part of its charter. They symbolize the favorite playground of Crosscall users and an inexhaustible source of inspiration. Through its new signature, " THIS IS HOW WE LIVE ", Crosscall is asserting its own philosophy, that of cultivating its difference and following its own path. From now on, this strong signature will guide every word spoken by the Aix-based company.

A 360° CAMPAIGN TO SPREAD THE WORD

This strong new identity will be put to use for the first time in a 360° campaign entitled " Here to Last ". A campaign carefully crafted in collaboration with Saatchi & Saatchi, in which Crosscall proves that sustainability has always been at the heart of its philosophy.

Discover the Transfuges campaign film.

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