Choisissez votre pays et votre langue
THE USER
AT THE HEART OF PRODUCT DEVELOPMENT
Since its creation in 2009, Crosscall has integrated its users throughout the design process of its new products. The strategy is based on the fact that you, our users, are in the best position to define your expectations for future products.
Our approach is to identify and respond as effectively as possible to the needs of each individual, in order to create products dedicated to specific uses. This process can lead the product team to call on the innovators to make a quick choice between several solutions, or conversely, for longer-term avenues that would enable the entire company to identify new areas for development.
Innovators are not only represented by top sportsmen and women or extreme workers, all profiles are represented and sought-after.
So why not join this community and participate in the development of the next CROSSCALL product?
YOUR ANSWERS TODAY
ARE OUR IMPROVEMENTS TOMORROW
The community of Innovators enables Crosscall to know, in detail, the uses and needs of its users. Among other things, this gives the product team an insight into the lives of its users, which it can then integrate into its thinking.
In various surveys, Innovators have always said that they want to keep their cell phone as long as possible.
In parallel, and thanks to various phases of user testing between 2018 and today, Crosscall has continually improved the features of its smartphones with their help.
Thanks to this determination and these product improvements, Crosscall has followed the demands of Innovators by offering a 5-year warranty on its products.
Sustainability is at the heart of Crosscall's values, but also meets the needs of Innovators.
Between 2019 and 2022, the Innovators helped us through surveys and user tests to propose 100% recycled and recyclable packaging, as well as optimizing the use of recycled materials in Crosscall smartphones.
Based on feedback from Innovators on the TREKKER-X4 and other Crosscall products, as well as several photo and video surveys over the last few years, Crosscall has integrated a 120° wide-angle camera with optimal stabilization for filming sports activities into theACTION-X5.
HOW CAN I CONTRIBUTE
TO THE COMMUNITY OF INNOVATORS?
It means playing a key role in the design and development of your future phone or a new accessory designed to simplify your life:
BY RESPONDING TO SURVEYS
They enable the Product Team to interact with innovators to learn about their needs and ideas, and put them to good use in future products and applications CROSSCALL.
TAKING PART IN WORKSHOPS
A workshop is a collaborative session in which innovators and CROSSCALL collaborators exchange ideas freely and in a relaxed setting around a defined theme.
BY FIELD TESTING
When a product is under development, innovators have the opportunity to preview it in real-life conditions, to see how it will be used in the future.
"They don't do smartphones any favors! That's why it's so interesting to work with this community. They insist on the products' promises, and we sometimes identify areas of fragility during the testing phases. The aim is to talk to the user, identify the use that highlighted the weakness, and then correct the product until we get the final product to market.
Damien Lagier: crosscall usability testing project manager
THE COMMUNITY IN FIGURES
4955
ACTIVE INNOVATORS
(+46 last month)
350
TRIED-AND-TESTED PHONES
(100 still in test)
24217
SURVEY RESPONSES
(+612 last month)
All this, all these improvements, all these constructive exchanges, IT'S ALL THANKS TO YOU!
DON'T WAIT A SECOND!
We're counting on you! We need your feedback and your aspirations in order to design a better smartphone, but above all a phone that will meet your exact expectations and needs. Click on the button below to access the registration form.
Click on the button below to access the feedback form, which will be taken into account by our product department. We thank you in advance for your help in our research to design tomorrow's products.